Social Telephony Project, 2009
A public intervention by Manali Jagtap Nyheim, Anita Darko, Cliff Hammett, Emilie Giles, and Stephen Fortune.
Date: September 2009
Medium: Print and communication technology
The Social Telephony Project targeted the media ecology of London buses and altered / parasitized / played with it by using the basic functions of mobile phones.
It altered the bus ecology by introducing new phone signals that enabled passengers to communicate with strangers without an immediate personal approach. The intervention introduced ring tone codes that passengers generated through their own phones. The codes were given on flyers left on the bus that looked like Transport for London material. They enabled passengers to communicate gestures and moods in response to events on the bus.
Flier for the intervention: